Creating a social media plan for events-II

To set your brand apart from others it is important that you promote your event well. In the previous blog the digital expert team of Park Ascent, the best Banquet Hall in Noida Sector 62, have discussed about the strategy to follow before the event. With this blog, we will discuss the strategy to be followed during and after the event. Head to the blog- Creating a social media plan for events-I to not a miss a point. 

Banquet Hall in Noida Sector 62

During the event

Your task did not end at Before the Event promotions, it is the during and after event too which are equally important. Here are few tips which you can use to amplify your networking among attendees and hosts using these social media strategies during the event. 

Grab the live streaming opportunities: You know how to go live and capture the attention of your network by interacting with them in the real time. Live streaming is increasingly becoming popular on Facebook and YouTube. Can you not use this to your advantage by incorporating it during your event? Use live streaming for a keynote speech or other opportunities like interviews, etc.

Promote your hashtag: Hashtags not only create a backlink but will also help you find the content online when shared by your guests too. You will then have enough material to share after the event. Also, on social media, what your guests show is considered more trustworthy rather than what you show. Make your hashtag visible in public places so that people will use it when sharing your event content on social media. Some places where you can use your hashtags are photo booths, printed materials and photo-worthy locations. You can also try putting up in the loo, might read while waiting for their turn. 

After the Event

Create videos: Capture as many as small videos you can. Foremost important rule, the video should be clear and not shaky. Even if you are recording it from the phone make sure that you have a mini tripod with you. Post videos with engaging content. Ask your attendees to share the event videos they have. Be innovative when posting the videos along with the content.

Feature event testimonials: Find as many testimonials of your attendees from Instagram captions, tweets, Facebook ruminations and use them for advertising. Tag your attendees- they will get to know that you have shared and also will give it a personal touch, making them brand loyal. 

Ask for testimonials: Use an online survey tool to check your event’s performance. May be then you can send these to the attendees’ and send a targeted friendly reminder on social media. Put up open-ended questions that can be used in testimonials.

If you ever hold an event or have been a part of event at Park Ascent, one of the Best 4-Star Hotels in Noida for Wedding, tag us under the hashtag - ParkAscent.

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