A stellar social media plan is required to not only engage attendees but also gets the brand noticed. Through this blog, expert digital team of Park Ascent, the Best Banquet Hall in Noida, will tell you how to create a rock-solid social media strategy for events that lets you harness the full power of digital, from start to finish.
Social media event strategy
Good SMART goals are required to be set when making out a plan for an event. Deciding which platform to choose and which hashtags along with the content is a huge task. A proper strategy will help you map out how your event-related information is disbursed on social media channels.
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Before the event
1) Identify your target audience: Know where your audience is coming from? What are their interests? And then plan. Don’t focus on too much where your efforts go in vain.
2) Select the ideal social channel: Depends what kind of event it is. Some will require Facebook, some call out for LinkedIn, others will want Instagram. Know which one is perfect so as you can make an informed decision.
3) Use hashtags: Don’t make the hashtag complicated. Make it simple yet memorable. There should be no confusion with the spelling. So, make sure to use hashtags in such a way. A hashtag should be consistent while promoting it. Use this on all the social media updates, sponsor’s websites, online newsletters and email signatures.
4) Engage influencers: Reach out to your influencers relevant to your target audience. Give them details about your event. Describe what you want from them. Reach out to your event speakers or guests to spread the word about your event.
5) Post regularly: Don’t send a barrage of messages every day. Instead, create content that will pique the interest of your followers.
6) Create teaser posts: Are you a Marvel fan? If yes, then you must have surely followed all the teasers released by them. For a Marvel fan, seeing a well-defined image with the Avengers logo and a date far away in the future is enough to generate real excitement.
7) Create a Facebook event: An estimate says that around 500 million people use Facebook Events each month as part of their social media strategy. Facebook events has great features, including ticket sales and discussions. But with this vast number of events created, make sure that your event stands out from the crowd.
Follow these steps for the best practices:
• Select a cover picture with at least a 1920*1080 dimension.
• Specify your time, location and category.
• Your event description should be compelling enough.
• If your event includes tickets, make sure your ticketing link stands out.
• Include all the basic event details your attendees might need.
• Tag invited speakers & guests.
• Answer all the questions put up by your guests.
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